Design work is always exciting to me because I'm constantly learning new things and challenging my perspectives!
Design work is always exciting to me because I'm constantly learning new things and challenging my perspectives!












Design work is always exciting to
me because I'm constantly learning
new things and challenging my perspectives!

Who am I?
Hello, and thanks for stopping by my page!
I am a UX/UI & HMI Designer with 2,5 years of experience in HMI Design and Digi-Physical aspects within the automotive industry.
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At Lynk&Co, I can leverage my previous background as a Senior Designer with 16+ years of experience in fashion, footwear, and accessories.
My background in product development allow me to create user experiences that elevate comfort, safety, and entertainment for a driver or a passenger.
My daily work means close collaboration with my colleagues, but it also extends to other departments: exterior, interior, CMF (colour, material, and fabric), prototypers, and developers.
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In my free time, one of my passions in life is dancing.
I take several dance lessons during the week, and love to combine traveling with my hobby. This hobby has taken me to Brazil and I am currently learning Portuguese.
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My takeaway from life is that we are here to learn from each other and to stay curious!
Learning from other cultures
In my career as a Footwear/ Accessories and Fashion Designer, I've been fortunate enough to travel to several countries such as Japan, China, the USA, and various places in Europe for research and production purposes.
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Having had close work-related relationships with my co-workers based in China and visiting them yearly has taught me the importance of understanding and adjusting to cultural differences on both a business and personal level.
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Working in close-knit teams
My previous roles involved working in close-knit, multi-disciplinary teams. I have come to realize that this is important to me in a job role. To be able to juggle ideas and give each other feedback. To strive for the same goals of creating the best products for your customers/ target group.
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I feel that these experiences have enriched me on a personal level and broadened my mindset for how to interact and learn from other people.
How I perform work on my own
I also love being responsible for my specific part of a project, as I have a tendency to get tunnel vision in projects that excites me.
I enjoy following a project through its final round of completion.
That said, I often find myself going deep into the details of various aspects of a project.
TESTIMONIALS
I highly recommend Rita for her work as a UI/UX Designer in our HMI & UX Design Department.
Rita made a significant impact on a high-profile car project, where she led the interaction design for the rear-seat display, enhancing the overall user experience.
I had the pleasure of working closely with Rita Anthony both as her mentor and later as a colleague on our UX design team.
One of her standout achievements was her work on the Lynk & Co 07 project, particularly in leading the design and development of the moods app.
I worked with Rita at Lynk&Co Design on a high-profile automotive project, where she took on the role of UX Designer.
She was responsible for the interaction design of a rear-seat display, and her contributions were consistently well-executed.

Christine Gall
Head of HMI & UX Design at Lynk&Co

Samuel Wijk
HMI & UX Chief Designer at Lynk&Co

Louise Kivi
HMI & UX Chief Designer at Lynk&Co
UX Portfolio
RITA ANTHONY










