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Design work is always exciting to

me because I'm constantly learning

new things and challenging my perspectives! 

About me

Who am I?

Hello, and thanks for stopping by my page!

 

I am a UX/UI & HMI Designer with 2,5 years of experience in HMI Design and Digi-Physical aspects within the automotive industry.

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At Lynk&Co, I can leverage my previous background as a Senior Designer with 16+ years of experience in fashion, footwear, and accessories.

 

My background in product development allow me to create user experiences that elevate comfort, safety, and entertainment for a driver or a passenger.

 

My daily work means close collaboration with my colleagues, but it also extends to other departments:  exterior, interior, CMF (colour, material, and fabric), prototypers, and developers.

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In my free time, one of my passions in life is dancing.
I take several dance lessons during the week, and love to combine traveling with my hobby. This hobby has taken me to Brazil and I am currently learning Portuguese.

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My takeaway from life is that we are here to learn from each other and to stay curious! 

Learning from other cultures
 

In my career as a Footwear/ Accessories and Fashion Designer, I've been fortunate enough to travel to several countries such as Japan, China, the USA, and various places in Europe for research and production purposes.

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Having had close work-related relationships with my co-workers based in China and visiting them yearly has taught me the importance of understanding and adjusting to cultural differences on both a business and personal level.

 

 

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Working in close-knit teams

My previous roles involved working in close-knit, multi-disciplinary teams. I have come to realize that this is important to me in a job role. To be able to juggle ideas and give each other feedback. To strive for the same goals of creating the best products for your customers/ target group.

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I feel that these experiences have enriched me on a personal level and broadened my mindset for how to interact and learn from other people.

How I  perform work on my own 

I also love being responsible for my specific part of a project, as I have a tendency to get tunnel vision in projects that excites me. 


I enjoy following a project through its final round of completion.

That said, I often find myself going deep into the details of various aspects of a project.

How I work
Linkedin testimonials
TESTIMONIALS

Read the full testimonial statements on my Linkedin page!

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I highly recommend Rita for her work as a UI/UX Designer in our HMI & UX Design Department.

 

Rita made a significant impact on a high-profile car project, where she led the interaction design for the rear-seat display, enhancing the overall user experience. 

I had the pleasure of working closely with Rita Anthony both as her mentor and later as a colleague on our UX design team.

One of her standout achievements was her work on the Lynk & Co 07 project, particularly in leading the design and development of the moods app. 

I worked with Rita at Lynk&Co Design on a high-profile automotive project, where she took on the role of UX Designer.

 

She was responsible for the interaction design of a rear-seat display, and her contributions were consistently well-executed.

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Christine Gall

Head of HMI & UX Design at Lynk&Co

Samuel Wijk

HMI & UX Chief Designer at Lynk&Co

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Louise Kivi

HMI & UX Chief Designer at Lynk&Co

UX Portfolio
 

RITA ANTHONY
My sparetime
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Skyline from Brazil
A picture of an octopus
Sunset
Art installation
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Me riding a bike
A picure of a stair with a graffiti painting
Image from Tokyo
A picture of me on a hill
Sunset
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