ABOUT
I’m a UX/UI & HMI Designer creating
digital-physical experiences where digital interaction, physical form, and human needs meet.
With experience at Lynk&Co Design and
15+ years in product and material-driven design, I blend interaction thinking with visual storytelling, aesthetics, and sensory clarity.
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My background in fashion, product development, and cross-functional design helps me shape intuitive, crafted, and emotionally engaging experiences that align user needs with product vision and business value.
TESTIMONIALS
Over the years, I’ve been recognized not just for my design skills, but also for my energy,
collaboration, and ability to inspire. Here’s what others say about working with me.
I highly recommend Rita for her work as a UI/UX Designer in our HMI & UX Design Department.
Rita made a significant impact on a high-profile car project, where she led the interaction design for the rear-seat display, enhancing the overall user experience.
Please read the full testimonial statements on my LinkedIn page!
Christine Gall
Head of HMI & UX Design at Lynk&Co
I had the pleasure of working closely with Rita Anthony both as her mentor and later as a colleague on our UX design team.
One of her standout achievements was her work on the Lynk & Co 07 project, particularly in leading the design and development of the moods app.
Please read the full testimonial statements on my LinkedIn page!
Samuel Wijk
HMI & UX Chief Designer at Lynk&Co
I worked with Rita at Lynk&Co Design on a high-profile automotive project, where she took on the role of UX Designer.
She was responsible for the interaction design of a rear-seat display, and her contributions were consistently well-executed.
Please read the full testimonial statements on my LinkedIn page!
Louise Kivi
HMI & UX Chief Designer at Lynk&Co
Design work is always exciting to me because I'm constantly learning new things and challenging my perspectives!
How I like to work
Learning from other cultures
During my career as a Footwear, Accessories, and Fashion Designer, I’ve been fortunate to travel extensively,
to Japan, China, the USA, and across Europe, for research and production.
These experiences not only broadened my creative perspective but also strengthened my understanding of global markets.
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Working closely with my colleagues in China, both remotely and through yearly visits, has taught me the value of adapting to cultural differences, an insight that has shaped me both professionally and personally
collaboration
within teams
In my previous roles, I worked in close-knit, multidisciplinary teams, an environment I’ve come to realize is essential to me.
I value the exchange of ideas, constructive feedback, and the shared drive to create the best possible products for customers and target groups.
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These experiences have not only strengthened my professional skills but also enriched me personally, broadening my mindset and deepening my appreciation for learning from others.
Independent work
While I thrive in collaboration,
I take pride in leading my own work with ownership and responsibility.
I have a natural drive to dive deep into details, especially in projects that truly inspire me, and I take pride in guiding my tasks from concept to final delivery.
